Experience has shown that it is difficult to convey personality and authentic strengths with traditional applications and texts. A video-based application, such as our Close-up product, on the other hand, can bring out a natural charisma, likeability and self-confidence. The halo effect then causes recruiters to draw conclusions about desirable professional skills such as the ability to work in a team based on the authenticity or friendliness shown - and thus see applicants in a more positive light overall.
The halo effect is particularly valuable for young professionals who may not yet have extensive experience, but whose personality and motivation are convincing. Close-up offers a medium in which these ‘soft’ factors become visible and create a real halo effect. Decision-makers immediately recognise: ‘This person brings motivation and openness’, which often carries more weight than the number of years of professional experience.
An authentic Close-up video gives recruiters a very effective, intuitive first impression: Is this person a good fit for our team? What insights do their body language, way of speaking and energy give? Thanks to the halo effect, applicants with natural charisma also appear to be a ‘better fit’ in terms of their professional and social skills.
A video CV avoids the cognitive hurdles of reading long texts for recruiters and immediately emphasises positive aspects. The halo effect reinforces good first impressions and speeds up the decision-making process - recruiters recognise more quickly who should be shortlisted.
Close-up is the perfect solution for the recruitment process as it utilises the halo effect by immediately highlighting authentic, positive characteristics. This can help to make the selection process more efficient and shorten it.
%201new.png)
.svg)
.svg)
.svg)
